Currently, there are plenty of disciplines that fall under the fields of marketing, and it continues to expand. While there are careers that are more inclined on the technical side, such as onsite SEO, paid campaign management, conversion rate optimization, and many others – several marketing jobs seek people or professionals with creative potential. Such […]
The key concept of the lead scoring system is to build a clear understanding between the marketing and the sales teams based on specific parameters. Build a scoring model to define your quality of leads, the interactions, and follow-ups by subscribers, the levels of collaboration between marketing and sales teams, and many other related factors. […]
Understanding your customer is considered the prime key to achieve marketing success and overall business goals. Successful marketers put what their customers want first and consider that one of the most effective techniques of making the product information, offers and services accessible to customers. In-depth understanding and insights on your customers, a lot more than […]
Optimizing marketing campaigns to customer experiences is the most effective way to acquire new customers. But, along with acquiring new customers, it is also important to keep understanding existing customers to foster their needs and build customer loyalty. As per Teradata, around 41% of marketing professionals are reported to use customer engagement insights to optimize […]
According to a survey conducted by CMO Survey, the budget allocated in marketing has steadily mounted to 11.4% in August 2017 from 8.1% in February 2011. Since consumers are making more purchases online and marketing teams are no longer limited to core marketing activities such as lead generation, advertising, branding, PR, social media, content marketing […]
After you have mastered the techniques of campaign planning and executing tactics, it is time to shift your focus on to the next phase which covers how to create relevant and competitive offers, excel in managing ABM databases and add your signature touches to all your ABM campaigns. How to craft tempting ABM offers your […]
Marketers are now identifying the significance of narrowing down to a limited number of high-value accounts instead of too many accounts. As per recent survey findings on ‘ABM Command Center’ by SiriusDecisions, around 91% of marketers heavily rely on account-based marketing – hence, the competition in vying for the highest-value accounts and the revenue pie […]
According to a survey conducted by CMO Survey, the budget allocated in marketing has steadily mounted to 11.4% in August 2017 from 8.1% in February 2011. Since consumers are making more purchases online and marketing teams are no longer limited to core marketing activities such as lead generation, advertising, branding, PR, social media, content marketing […]
Marketers commonly assume and build their campaigns based on the ‘more is better’ notion and they end up sending more emails, more invitations and event registrations to achieve greater re-targeting goals. However, engaging and winning customers’ trust takes on offering utmost personalized experiences based on their needs and respecting their preferred mode of use of […]
Are you planning to migrate marketing resources to account-based marketing? ABM gives these large clients just what they want – personalized services and deeper engagement. Account-based marketing strategies are more effective for a business when it is targeting larger customers with specific customized services and more personalized communications. That’s why the key to achieve success […]
