Is your landing page unable to generate the expected conversion rate? If yes, then that’s a major reason for concern. Irrespective of the industry, digital advancement has made marketing the pillar behind an organization’s success. If you are failing at the initial stage of digital marketing, it is time to rethink. The website page that […]
The beauty of Marketo landing pages is that a new lesson follows with creating a new page each time owing to a plethora of factors to consider, choices to make, and tools to take into account in the process. Marketo has launched a host of new features and functionalities to its landing page program. What […]
Content marketing is a crucial component of marketing that can bring your business to new heights. It conveys your company messages at a large scale and introduces lead generation for converting unknown leads to customers. One way marketing campaigns accomplish this is through landing pages which ask for lead contact and demographic information in exchange […]
Do you think that your marketing campaign ends when customers buy? No, it is not so. Marketing is a non-stop process that is required to acquire new customers, retain existing ones and build long term relationships with them. What should you do to turn successful prospects into customers? What should you do to help your […]
Most companies use thank you pages for prospects who have subscribed to their services, but most do not take full advantage of the potentials a thank you page can offer. Often thank you pages are an afterthought – I mean, they’ve already subscribed, so why do more, right? Wrong! You’ve captured their attention, but don’t […]