Tag: Email

6 Ways to Know If Your Emails are Friend or Foe of Recipients’ Mobile Devices

Love it or hate it: the fate of your emails (email marketing campaigns) now rests a lot upon their compatibility to target recipients’ mobile devices. With the surge of mobile device usage and types of mobile devices and platforms, email marketers have witnessed steady growth of email open rates on mobile devices, which is estimated […]

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5 Tips to Master Email Marketing

For Marketers, email marketing is one of the important marketing tactics that provide direct line of communication from conversion to sale. At one end, many believe it to be an old-fashioned technique while at other end; it is believed to a powerful tactic, when used with strong content marketing approach. Email marketing indeed moves conversation […]

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