Email Testing - Marrina Decisions

April 15, 2016
Email Marketing Marketing Automation
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6 Ways to Know If Your Emails are Friend or Foe of Recipients’ Mobile Devices

Love it or hate it: the fate of your emails (email marketing campaigns) now rests a lot upon their compatibility to target recipients’ mobile devices. With the surge of mobile device usage and types of mobile devices and platforms, email marketers have witnessed steady growth of email open rates on mobile devices, which is estimated […]

August 13, 2015
Email Marketing Lead Scoring Marketing Automation
Comments Off on Email A/B Testing – 3 Simple Variables to Test

Email A/B Testing – 3 Simple Variables to Test

Email A/B testing is an important marketer’s tool when it comes to understanding what works for your brand and for your audience. The insights gained from the testing allow you to see what your audience connects to. With regular A/B testing, you can understand and implement the tested components that resonated with your customers. Over […]

Tag: Email Testing

6 Ways to Know If Your Emails are Friend or Foe of Recipients’ Mobile Devices

Email A/B Testing – 3 Simple Variables to Test