Machine learning, for marketing, refers to a process of configuring marketing programs in ways that help to analyze customer data and generate intelligent marketing decisions. Machine learning should not be confused with marketing automation systems since this is different from rules-based automation processes that are based on the specific programming and definite instructions from marketers […]
Video content can increase the performance of email marketing campaigns in various ways such as improved open rates, clickthrough rates, conversions, etc. But they do not work like magic, rather it takes thorough planning of selection of topics that would connect and discuss target audience’s problems and preferences, choosing the right format, duration, cover image […]
Attracting and acquiring new customers is the cornerstone of any business, regardless of the size and type of business. But, maintaining a steady flow of lead generation can be challenging as well. That’s why many organizations use referral campaigns and the jumpstart referral programs, many brands turn to email marketing. After all, emails are not […]
Over the last decade, email has been one of the most effective and reliable marketing approaches to reach out and engage with prospects and customers. An Adobe Consumer Email Survey Report has concluded that around 61% of customers wish businesses to reach and communicate with them via email marketing campaigns. Many marketing experts recommend including […]
As a marketer, you might have found heaps of recommendations and guides advising you to invest considerable amount of time, resources and efforts for creating the ideal email messages. You have read all the guides recommending you to focus on the ideal ratio of text to images, an eye-catching font, line spacing, personalization in terms […]
Resources and technologies to produce effective email marketing campaigns are scattered across the world-wide web, however, occurrences of mistakes in those email campaigns are still plenty. These email marketing mishaps are not just blatant spelling errors in email copy or misplaced/distorted visual assets which fail the purpose of promotion, but there are those small and […]
A/B testing is pass on the absolute best way you can guarantee that you are getting the most noteworthy ROI with your showcasing effort. Testing helps increment transformation rates, enhance advertising efforts, and duplicate change rates from crusades. Therefore, it makes your organization more customer driven and productive. As per Forrester, predictable A/B testing rehearses […]
In 2019, marketers will witness growing trends of personalized and interactive emails. Companies that want to uplevel their email design will be including more interactive design elements such as live content (IE: countdown tools, weather data, etc.), AI-driven content and a more simplistic style of design. Additionally, there are other email marketing design trends that […]
People unsubscribe from email lists all the time. That’s not necessarily a bad thing. Sometimes, those that unsubscribe are making it easier for you. They are no longer interested and have updated your email database for you. In this way, your email marketing reaches the best audience. However, despite the benefits of an accurate list, […]
A study conducted by eConsultancy on the impact of and dependency on email marketing campaigns in the last year concluded that email is still considered an essential channel for driving revenue growth. About 73 percent survey respondents have claimed this marketing approach as an “Excellent” or “Good” strategy to generate higher returns on their investments […]
