In 2019, marketers will witness growing trends of personalized and interactive emails. Companies that want to uplevel their email design will be including more interactive design elements such as live content (IE: countdown tools, weather data, etc.), AI-driven content and a more simplistic style of design. Additionally, there are other email marketing design trends that […]
Read MoreAfter attending several years of Marketo Summits, I’m sure I’m not the only one who discovered A Whole New World this past March at Adobe Summit 2019! With an expansive Community Pavilion, more than 200 sponsor booths, over 17,000 attendees, a multitude of sessions and hands-on labs, Keynote speakers and celebrity appearances…these 3 days packed […]
Read MoreWe have discussed the importance of plain-text emails. Keeping in mind that it’s bad to ignore text versions of emails. But more importantly, marketers need to provide useful, well-designed plain-text emails. Fortunately, by following some of our tips below, you can optimize your plain-text emails for your subscribers. How to optimize your plain-text emails Most […]
Read MorePlain-text emails are made plain-Jane emails written in plain texts. These emails are found as plain letters typed without any graphical elements such as images, rich fonts, or hyperlinks. Though these plain-text emails may not contain attention-grabbing graphics as HTML-based emails do, but marketers have found hidden gem opportunities in these emails and they are […]
Read MoreBy now, we know that email marketing is here to stay, and it will continue to contribute to the nurturing of your prospects, your customers, and profits for your business. However, email marketing campaigns could be extremely susceptible to flaws and failures. That’s why we put our clients’ email marketing programs on high alert to […]
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