Last week, a Marketo outage took the marketing world by storm, as the main website, Maraketo.com and its other domains, went down, causing many hours of outage. Companies, marketers and their clients were left aghast with this sudden outage incident as they were unable to log in or access any information from the Marketo website. […]
Read MoreMarketo provides a great platform that enables marketers and companies to build complex marketing programs that scale. The platform lets users add new content, assets, programs and other components after Marketo is set up. In that way, with Marketo it is really easy to create engagement programs – with some things to consider to get […]
Read MoreAdmit it: your Marketo program costs your company a lot … to create strategies, and to run and evaluate your marketing automation efforts. However, most marketers have yet to crack the tough nut and understand the fundamentals of success – implementing the right strategies and activities, through the right channels, using the right assets and […]
Read MoreThese days, importance of account-based marketing is hard to ignore in the B2B marketing field in achieving revenue growth. But, marketers who are solely relying on ABM strategies with no attention paid to other marketing strategies could be making a serious mistake. Especially if they have not tapped the potential of targeting, educating and personalizing […]
Read MoreAccording to the survey on ‘Sales and Marketing Sentiment’ by CallidusCloud, about 84 percent of companies have their marketing and sales teams not synchronized. Lack of coordination hinders B2B marketers and sales professionals in accessing insights from both teams and they cannot measure their performance, contribution in closing of a deal, and overall success of […]
Read MoreBad data is detrimental for any marketing program. Even worse, bad data that ranges from duplicate data, incorrect data, broken links, missing files, corrupt files, outdated and invalid data exceed the limit and burden the database and marketing budget. According to an estimate by Sirius Decisions reveal that organizations spend about $100 for data maintenance […]
Read MoreAre you planning to migrate marketing resources to account-based marketing? ABM gives these large clients just what they want – personalized services and deeper engagement. Account-based marketing strategies are more effective for a business when it is targeting larger customers with specific customized services and more personalized communications. That’s why the key to achieve success […]
Read MoreBefore you head to Marketing Nation Summit 2017, think about the end result you’re looking for. Does that sound backwards? Focusing on your goals will help guide your approach to the Summit experience from the start. Everyone has their own guiding reasons to attend including: Attending dozens of sessions led by Marketo professionals Discovering solutions […]
Read MoreBy nature, all marketers, salespeople, and businesses love the R-word (Revenue). The higher it grows, the wider they smile at themselves. Sweet, ain’t it? And the recent marketing strategy which is bringing marketing and sales teams together with strengthened alignment approaches is account-based marketing (ABM). No wonder why 92 percent of B2B marketers globally think […]
Read MoreThe term account-based marketing (ABM) is one of the most popular buzzwords in marketing world. ABM allows marketers to coordinate with the sales team and other functional teams that interact with client accounts. ABM strategies are a paradigm shift from the mass marketing techniques to make marketing approaches more personalized and tailored to the clients’ […]
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