By now, we know that email marketing is here to stay, and it will continue to contribute to the nurturing of your prospects, your customers, and profits for your business. However, email marketing campaigns could be extremely susceptible to flaws and failures. That’s why we put our clients’ email marketing programs on high alert to […]
Read MoreMany marketers consider direct mail to be an opportunity to enhance the performance and personalization of campaigns and to build trust. The Marketo automation platform gives marketers the ideal playground for that. With Marketo, they can automate the direct mail process with educational, informative, product updates, promotional, and many other different types of content. They […]
Read MoreHow do you attribute a value to the role that any particular marketing effort plays in the conversion of any leads or customers? This is one of the most frequently asked questions by our customers. Setting up this kind of attribution is one of the best practices they can follow to augment their digital marketing […]
Read MoreLast week, a Marketo outage took the marketing world by storm, as the main website, Maraketo.com and its other domains, went down, causing many hours of outage. Companies, marketers and their clients were left aghast with this sudden outage incident as they were unable to log in or access any information from the Marketo website. […]
Read MoreMarketo provides a great platform that enables marketers and companies to build complex marketing programs that scale. The platform lets users add new content, assets, programs and other components after Marketo is set up. In that way, with Marketo it is really easy to create engagement programs – with some things to consider to get […]
Read MoreAdmit it: your Marketo program costs your company a lot … to create strategies, and to run and evaluate your marketing automation efforts. However, most marketers have yet to crack the tough nut and understand the fundamentals of success – implementing the right strategies and activities, through the right channels, using the right assets and […]
Read MoreThese days, importance of account-based marketing is hard to ignore in the B2B marketing field in achieving revenue growth. But, marketers who are solely relying on ABM strategies with no attention paid to other marketing strategies could be making a serious mistake. Especially if they have not tapped the potential of targeting, educating and personalizing […]
Read MoreAccording to the survey on ‘Sales and Marketing Sentiment’ by CallidusCloud, about 84 percent of companies have their marketing and sales teams not synchronized. Lack of coordination hinders B2B marketers and sales professionals in accessing insights from both teams and they cannot measure their performance, contribution in closing of a deal, and overall success of […]
Read MoreBad data is detrimental for any marketing program. Even worse, bad data that ranges from duplicate data, incorrect data, broken links, missing files, corrupt files, outdated and invalid data exceed the limit and burden the database and marketing budget. According to an estimate by Sirius Decisions reveal that organizations spend about $100 for data maintenance […]
Read MoreAre you planning to migrate marketing resources to account-based marketing? ABM gives these large clients just what they want – personalized services and deeper engagement. Account-based marketing strategies are more effective for a business when it is targeting larger customers with specific customized services and more personalized communications. That’s why the key to achieve success […]
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