The configuration changes made to the Marketo SFDC frame will affect a number of fields during the syncing process. Previously Marketo had two packages in its Salesforce AppExchange: Marketo Lead Management (MLM) package and Marketo Sales Insight (MSI) package. This current configuration update will remove the MLM package, and the MSI package will not require […]
Read MoreIt’s been a big decision, full of analysis and also some tensions – but now that your migration to Marketo is finalized – what’s next? Migration to a new marketing automation platform from another can be a daunting task, especially if you’ve got a large number of assets already created, including emails, and contact details, […]
Read MoreThe power of a Marketo marketing automation platform is immense and must be used carefully to ensure the security of the system. Marketo administrators need to make a number of decisions on how to assign roles and grant permissions for various types of user roles. The Marketo platform requires admins to exercise caution when managing […]
Read MoreLike every year, Marketo’s Marketing Nation Summit is going to make some announcements in marketing and sales innovations at its premier Marketing Nation Summit event. While you are heading for this marketing event, you must be able to extract as much insights, information, takeaway in the latest tech, tools and trends in digital marketing as […]
Read MoreMarketers often find it extremely difficult to be heard in the midst of the noise from millions of messages that their targeted audiences receive. In spite of that, many marketers make the mistake of basing their campaigns on guesswork rather than on solid data-backed strategies. Sadly, that’s not the only mistake that marketers make, assuring […]
Read MoreMarketers commonly assume and build their campaigns based on the ‘more is better’ notion and they end up sending more emails, more invitations and event registrations to achieve greater re-targeting goals. However, engaging and winning customers’ trust takes on offering utmost personalized experiences based on their needs and respecting their preferred mode of use of […]
Read MoreThe beauty of Marketo landing pages is that a new lesson follows with creating a new page each time owing to a plethora of factors to consider, choices to make, and tools to take into account in the process. Marketo has launched a host of new features and functionalities to its landing page program. What […]
Read MoreMany businesses work hard to generate and engage larger and larger volumes of leads. This kind of marketing strategy is known simply as lead generation or demand generation. However, this “quantity-driven” methodology has downsides too. The large number of leads does not necessarily translate into what you might call “high-quality” leads. More, organizations that are […]
Read MoreOne of the most discussed and debated topics on marketing prediction is whether Sales Development Reps (SDR) should be reporting to marketing teams. Companies that are investing in account-based marketing approaches felt the need to bring marketing, sales and SDR functions together to create perfectly aligned teams for achieving mutual business goals – improving engagement […]
Read MoreA study conducted by eConsultancy on the impact of and dependency on email marketing campaigns in the last year concluded that email is still considered an essential channel for driving revenue growth. About 73 percent survey respondents have claimed this marketing approach as an “Excellent” or “Good” strategy to generate higher returns on their investments […]
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