Account based marketing is buzzing and one of the most trending marketing strategies businesses are narrowing down upon. Simply put, account based marketing is just the opposite of inbound marketing wherein broader number of prospective clients are catered to with broad-reaching marketing campaigns. To the contrary, ABM zeroes in on a defined set of client […]
Read MoreIsn’t ‘The List’ the cornerstone of email marketing? The more valid, responsive and large amount of addresses are there in the list, the more successful the marketing campaigns will be. Marketers use various methods to build up the opt-in list, single opt-in and double opt-in (also called confirmed opt-in)s are two methods used extensively. If […]
Read MoreSo you have got them signed up for your software services – what now? What are the ways to convert those trial subscriptions into paid accounts, or even better, shorten the journey from freemium to premium subscriptions? The answer is nurturing leads through email marketing. Because with a galore of options (read competition) available at […]
Read MoreWith the launch of marketing automation software, marketers and organizations are turning more powerful with new tools and methods to boost their campaign success. One of the most widely banked upon and used automation platform is Marketo. Its LaunchPoint ecosystem consisting of 550 software solution provider partners makes it the most compatible with all major […]
Read MoreMarketo Summit 2016 Conference is just a week away – marketers are all geared up to make the most of the event, grow network, monetize their experience and gain from golden words of wisdom from industry leaders. So, here’s what it takes to beat the competition and flourish at this one of the most anticipated […]
Read MoreLove it or hate it: the fate of your emails (email marketing campaigns) now rests a lot upon their compatibility to target recipients’ mobile devices. With the surge of mobile device usage and types of mobile devices and platforms, email marketers have witnessed steady growth of email open rates on mobile devices, which is estimated […]
Read MoreLet’s say that you have already mastered the art of designing a template, compelling subject line and copy, and discovered the best day and time to send. So, how about taking your email delivery skills one step ahead – and find out what it takes to spam-proof your email. The biggest enemy of an email […]
Read MoreResearch and studies have repeatedly emphasized the benefits and effectiveness of welcome emails. The open rates of welcome emails are often times as much as 50% higher than other email message types. Why? The simple reason why welcome emails work is because prospects want to know about your product/services and discover various offers that are […]
Read MoreMost businesses are gradually shifting their budgets, focus, and resources from traditional to digital and automated marketing endeavors. Whether B2B (business to business), B2C (business to consumer) or B2G (business to government) marketer or business, companies have shown remarkable growth in quality lead generation, as well as achieved faster sales conversions and greater success in […]
Read MoreLanding pages are often the first medium of interaction with potential leads and are instrumental in lead generation process. Good landing pages entice potential visitors, deliver what they want, collect their details, and establish thought leadership in your niche. There are other reasons why you need landing pages along with an existing website. What are […]
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