Prospects and customers travel through ongoing rising and declining stages of engagement right from the beginning of their very first contact. Because of this, marketers need to adopt data-driven approaches in email marketing instead of sending the same emails to every subscriber in their list. After subscribers enter and engage with a brand on some […]
Read MoreAccording to the survey results concluded from the BRANDfog 2012 CEO, Social Media and Leadership Survey CMOs and C-Suite team players’ engagements on social channels significantly increase the brand reputation, establish confidence in the leadership team of that brand, and eventually contribute in the increase purchase intent of customers. About three million CMOs share copious […]
Read MoreIn 2019, marketers will witness growing trends of personalized and interactive emails. Companies that want to uplevel their email design will be including more interactive design elements such as live content (IE: countdown tools, weather data, etc.), AI-driven content and a more simplistic style of design. Additionally, there are other email marketing design trends that […]
Read MoreThe customer lifecycle (or buying journey) that customers take since first going on your website or appearing in your store is an incredibly important part of your business. When these prospects are nurtured and engaged with the right information and messaging, they make a purchase (or purchases), which can then turn them into repeat buyers […]
Read MoreMarketing today is data-driven. This means that operations are driven by data, both in the strategy generation phase and when taking measurements. What sometimes escapes marketers is that the two phases are continuous: the measurement of a recently launched campaign gives rise to a new strategy, which is then measured to calibrate the next, and […]
Read MoreSpambots are small units that crawl the web for email addresses found in social media channels, forums, comments and web pages such as ‘Contact Us’ pages and others. As the layout of email ID largely varies, spam bots can easily jot down programs to gather in that specific format. It begins with spambots trying to […]
Read MoreGmail Promotions Tab Is Now Email Marketers’ Friend – Here’s How to Get the Most of It Since inception in 2013, the Gmail Promotions tab has been widely familiar among account owners as well we as email marketers. The Promotions tab is now turning out to be a great friend of email marketers by presenting […]
Read MoreApple’s 15th release of its desktop operating system, macOS Mojave, comes with a prominent new feature: Dark Mode. Dark Mode relies on a darker color palette for all windows, views, menus, and controls, making the interface more suitable for work in low-light environments or at night. Subscribers can use Dark Mode as the default email […]
Read MoreThe B2B environment is becoming increasingly congested, so much so that customers are now expecting organizations to offer experiences, deals and information personalized to their needs and preferences. Marketers must go way beyond traditional practices to break through the clutter. In today’s digital society, organizations need customized strategies that continually improve the customer experience as […]
Read MoreWe have discussed the importance of plain-text emails. Keeping in mind that it’s bad to ignore text versions of emails. But more importantly, marketers need to provide useful, well-designed plain-text emails. Fortunately, by following some of our tips below, you can optimize your plain-text emails for your subscribers. How to optimize your plain-text emails Most […]
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