It’s that time of the year again when all brands gear up and craft compelling holiday marketing campaigns to finish the year on a higher note of sales. Every brand wants to arrive at this holiday marketing race and be the first with the most competitive force across multiple channels and platforms, compelling marketing campaigns […]
If you want your prospects and customers to get more connected with your communications and email messages, but hard to invest adequate time to work on those at your desk, then your business is in need of an email marketing automation software to craft engagement-driven campaigns. Marketing Automation platforms for email marketing can significantly boost […]
A/B testing, also known as A/B testing, is one of the most effective methods to ensure how prospects and customers will respond to email messages. The results of A/B test can assist marketers in determining the effectiveness of future and ongoing email campaigns to achieve a higher impact. The A/B tests enable marketers to separate […]
Remarkable customer relationships can be built by practicing consistent understanding and analyzing prospects and customers to create personalized customer experience for your customers. Big brands like Amazon follow this as a ground rule for achieving their business success. So, how to actually implement this customer-first mantra into practice – how will you be able to […]
Over the last decade, email has been one of the most effective and reliable marketing approaches to reach out and engage with prospects and customers. An Adobe Consumer Email Survey Report has concluded that around 61% of customers wish businesses to reach and communicate with them via email marketing campaigns. Many marketing experts recommend including […]
According to Campaign Monitor, 68% of email campaigns were reported to be opened on mobile devices. Therefore, email having a mobile-friendly look and functionalities do not just seem right, but are a necessity. One of the most common challenges marketers face is ensuring their emails look great on mobile devices. Mobile devices have grown to […]
As a marketer, you might have found heaps of recommendations and guides advising you to invest considerable amount of time, resources and efforts for creating the ideal email messages. You have read all the guides recommending you to focus on the ideal ratio of text to images, an eye-catching font, line spacing, personalization in terms […]
Email sender reputation is a huge factor impacting what gets to the inbox, what to junk, what gets deleted and what gets rejected. Email inbox providers determines the reputation of the IP address based on several factors that are the quality of information or content shared through email, level of engagement received from earlier email […]
Resources and technologies to produce effective email marketing campaigns are scattered across the world-wide web, however, occurrences of mistakes in those email campaigns are still plenty. These email marketing mishaps are not just blatant spelling errors in email copy or misplaced/distorted visual assets which fail the purpose of promotion, but there are those small and […]
A/B testing is pass on the absolute best way you can guarantee that you are getting the most noteworthy ROI with your showcasing effort. Testing helps increment transformation rates, enhance advertising efforts, and duplicate change rates from crusades. Therefore, it makes your organization more customer driven and productive. As per Forrester, predictable A/B testing rehearses […]
