Single Opt-in or Double Opt-in – Which Way to Build Email Marketing List?
Isn’t ‘The List’ the cornerstone of email marketing? The more valid, responsive and large amount of addresses are there in the list, the more successful the marketing campaigns will be. Marketers use various methods to build up the opt-in list, single opt-in and double opt-in (also called confirmed opt-in)s are two methods used extensively. If […]
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