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build marketing operations team from scratch

June 25, 2020
Marketing Operations
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How to Build a Marketing Operations Team from Scratch

How does one assemble top talents in marketing and build a winning marketing operations team? Constructing a successful marketing operations team by putting together the right set of skill sets is vital for companies running modern data-driven marketing operations. But, finding and combining top talents can also be challenging as is setting the roles and […]

December 2, 2017
Marketing Automation
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Sales or Marketing – To Whom Should Sales Development Reps (SDR) Should Report?

One of the most discussed and debated topics on marketing prediction is whether Sales Development Reps (SDR) should be reporting to marketing teams. Companies that are investing in account-based marketing approaches felt the need to bring marketing, sales and SDR functions together to create perfectly aligned teams for achieving mutual business goals – improving engagement […]

Tag: marketing team

How to Build a Marketing Operations Team from Scratch

Sales or Marketing – To Whom Should Sales Development Reps (SDR) Should Report?