Tag: Email Opt-In

Single Opt-in or Double Opt-in – Which Way to Build Email Marketing List?

Isn’t ‘The List’ the cornerstone of email marketing?  The more valid, responsive and large amount of addresses are there in the list, the more successful the marketing campaigns will be. Marketers use various methods to build up the opt-in list, single opt-in and double opt-in (also called confirmed opt-in)s are two methods used extensively. If […]

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Are you ready for CANADA’S ANTI-SPAM LEGISLATION?

Are you communicating with Canadian customers, prospects, suppliers or partners via the internet? Then CASL* will affect you! Your business will need prove their opt in consent. This means need to prove that you gained consent from each individual with whom your business communicates. You need to capture the date and time the person granted […]

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