The engagement from subscriptions has been one of the most important factors to decide the fate of an email marketing campaign. While irrelevant emails simply turn off subscribers and destroy their interest in the brand, transactional emails, on the other hand, keep them engaged with information and offers they came looking for while signing up […]
Read MoreAre you giving enough reasons to your subscribers to engage and respond to your email marketing messages? The more personalized your emails appear to be to your targeted audience, the higher the click-through rates and conversion rates your email marketing campaign will achieve. Recent statistics on personalized email conversations will explain the success rates of […]
Read MoreHave you set up your Email Preference center yet? Most marketers look at the concept of an email preference center as an unnecessary part of their email marketing activities, and frankly some view it as a waste of resources. But in our privacy-conscious world, and contrary to what many people think, a Preference Center can […]
Read MoreA study conducted by eConsultancy on the impact of and dependency on email marketing campaigns in the last year concluded that email is still considered an essential channel for driving revenue growth. About 73 percent survey respondents have claimed this marketing approach as an “Excellent” or “Good” strategy to generate higher returns on their investments […]
Read MoreThe “err is to human” applies to email marketers as much as to anyone else. However, every error lends itself to learning valuable lessons and the possibility of making amends, too and sometimes strengthening the relationship beyond what it would have been if the error had not been made). One of these “instant fixes” is […]
Read MoreWhere do exactly email service providers fall short? Where do marketers need to upgrade to a more robust marketing platform? We have outlined some of the factors that may require you to upgrade to marketing automation. What makes an email marketing campaign most engaging? There are five factors that determine engagement level of email marketing […]
Read MoreAll marketers, whether they hail from B2C or B2B market, have a thing for email marketing. Though the digital space of targeted recipients’ inboxes have thrown them challenges from time to time, one of the most desired prizes in marketing is to carve a space there for a long time to come, if not permanently […]
Read MoreNow that you have learned why people are unsubscribing from your email list, here we explain the ways marketers can gain trust and sell products to those customers again. Here are the six types of emails work at their best in this regard. 1. Welcome email The first is the welcome email which initiates the […]
Read MoreAre people unsubscribing from your email marketing lists soon after they are signing up for the newsletters? It’s not time to worry just yet! There are common reasons why subscribers and prospective customers want to unsubscribe, and you are not alone. And there are effective strategies too, to woo and win back customers’ trust, to […]
Read MoreMany marketers consider direct mail to be an opportunity to enhance the performance and personalization of campaigns and to build trust. The Marketo automation platform gives marketers the ideal playground for that. With Marketo, they can automate the direct mail process with educational, informative, product updates, promotional, and many other different types of content. They […]
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