With all the hours and effort that went into designing and developing emails, finding out that our email messages failed to reach our subscribers can be heartbreaking. After all, if the emails do not reach the inbox, all the effort and planning that go into campaign strategy, email template design, email copy creation and other […]
As a marketer, you might have found heaps of recommendations and guides advising you to invest considerable amount of time, resources and efforts for creating the ideal email messages. You have read all the guides recommending you to focus on the ideal ratio of text to images, an eye-catching font, line spacing, personalization in terms […]
Think about it: Do you like it when you are inundated with email from a company listing offers and new services? Does it get your attention? Do you feel like reading every one of these emails and acting upon them? If you answered no to all of these questions and you’re actually annoyed by the […]
