Tag: email A/B test

Power-Tips-to-A-B-Test-Programs-like-a-Marketo-Superstars
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Power Tips to A/B Test Programs like a Marketo Superstars

A/B testing, also known as split testing, is the process in which two variations of the same marketing campaign are tested on specific channels. The wide range of channels to test may include, but are not limited to, emails, landing pages, websites, mobile apps, social media and other digital advertisements. By testing two versions marketers […]

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