direct mail - Marrina Decisions

4 Tricks to Improve Personalization Leveraging Direct Mail on Marketo

Many marketers consider direct mail to be an opportunity to enhance the performance and personalization of campaigns and to build trust. The Marketo automation platform gives marketers the ideal playground for that. With Marketo, they can automate the direct mail process with educational, informative, product updates, promotional, and many other different types of content. They […]

March 24, 2017
Account Based Marketing Marketing Automation
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Fantastic Four Channels to Get More ROI from Account-Based Marketing Programs

Account-based marketing strategies are gaining popularity in the marketplace — so much so that it can no longer be considered a new concept. With the plethora of so many new kinds of website analytics, social media channels, content management systems, customer relationship management (CRM), various digital advertising platforms, email platforms (both desktop and mobile), digital […]

Tag: direct mail

4 Tricks to Improve Personalization Leveraging Direct Mail on Marketo

Fantastic Four Channels to Get More ROI from Account-Based Marketing Programs