Demand Generation vs. ABM – 4 Ways Account-Based Marketing Differs from Demand/Lead Generation
Many businesses work hard to generate and engage larger and larger volumes of leads. This kind of marketing strategy is known simply as lead generation or demand generation. However, this “quantity-driven” methodology has downsides too. The large number of leads does not necessarily translate into what you might call “high-quality” leads. More, organizations that are […]
Read More