Tag: DATA MANAGEMENT

data management in dynamic work environment
  • Data Management
  • Comments Off on Data Management in a Dynamic Work Environment

Data Management in a Dynamic Work Environment

Caught in the never-ending loop of company data mismanagement? With the rapid development of technology and customers of every sector inclining more towards e-commerce, there is an overflow of unsaturated data in every industry. Since the entire marketing business depends completely on the amount and quality of data collected, businesses try to gather as much […]

Read More
AI in marketing technology
  • Marketing Operations
  • Comments Off on AI in Marketing Technology – Elements of Artificial Intelligence-Powered Marketing Tools

AI in Marketing Technology – Elements of Artificial Intelligence-Powered Marketing Tools

B2B marketers are finding that Artificial Intelligence (AI) can be variedly applied in their marketing operations. Both machine learning and AI-based marketing tools enable B2B marketers to scale their programs.  The advancements in AI have been continuously evolving ever since 1956 when a group of academics and scientists at the Dartmouth Conference started working on […]

Read More