Understanding your customer is considered the prime key to achieve marketing success and overall business goals. Successful marketers put what their customers want first and consider that one of the most effective techniques of making the product information, offers and services accessible to customers. In-depth understanding and insights on your customers, a lot more than […]
Optimizing marketing campaigns to customer experiences is the most effective way to acquire new customers. But, along with acquiring new customers, it is also important to keep understanding existing customers to foster their needs and build customer loyalty. As per Teradata, around 41% of marketing professionals are reported to use customer engagement insights to optimize […]
Digital marketing strategies and practices continue to evolve as new marketing technologies continue to evolve. In 2016, we witnessed a growing variety of technologies and strategies, and the list continues to grow. Here are the trends that we see increasing for 2017: 1. Content Marketing Content will once again emerge as one of the biggest […]
