Account-Based Marketing Hype – Why Should You Care?
As business-to-business (B2B) companies continue to see the importance of strategies that help them achieve both their marketing and sales goals, the adoption of account-based marketing (ABM) is steadily on the rise. A 2015 survey revealed that about 92% of B2B organizations are realizing the potential of account-based marketing approaches which enable them to align […]
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