Bad data is detrimental for any marketing program. Even worse, bad data that ranges from duplicate data, incorrect data, broken links, missing files, corrupt files, outdated and invalid data exceed the limit and burden the database and marketing budget. According to an estimate by Sirius Decisions reveal that organizations spend about $100 for data maintenance […]
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There is no question: clean data is foundational to an ABM program. The concept of account-based marketing (ABM) is tied to the use of data, analytics, marketing insights and predictions. Right from the start, whether identifying the high-value accounts, adopting ABM strategies to target accounts, monitoring activities, optimizing campaigns, or tracking and measuring revenues – […]
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Digital marketing strategies and practices continue to evolve as new marketing technologies continue to evolve. In 2016, we witnessed a growing variety of technologies and strategies, and the list continues to grow. Here are the trends that we see increasing for 2017: 1. Content Marketing Content will once again emerge as one of the biggest […]
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