There is no question: clean data is foundational to an ABM program. The concept of account-based marketing (ABM) is tied to the use of data, analytics, marketing insights and predictions. Right from the start, whether identifying the high-value accounts, adopting ABM strategies to target accounts, monitoring activities, optimizing campaigns, or tracking and measuring revenues – […]
Read MoreSelecting the right accounts is a major factor in achieving success with any account-based marketing program. The key objective of account-based marketing is to find high-value accounts which will increase your ROI. Conversely, mapping the wrong list of accounts will waste your resources and efforts and lead you to miss better opportunities. Here we have […]
Read MoreAccount-based marketing strategies are gaining popularity in the marketplace — so much so that it can no longer be considered a new concept. With the plethora of so many new kinds of website analytics, social media channels, content management systems, customer relationship management (CRM), various digital advertising platforms, email platforms (both desktop and mobile), digital […]
Read MoreAccount-based marketing is getting bigger in 2017 – some 92% of B2B marketers reportedly find ABM an “extremely” or “very” important for marketing efforts, and 84% of marketers have claimed that they expect higher revenues from account-based marketing campaigns than from other strategies. However, despite high adoption rates, many marketers and companies are stumbling with […]
Read MoreAs business-to-business (B2B) companies continue to see the importance of strategies that help them achieve both their marketing and sales goals, the adoption of account-based marketing (ABM) is steadily on the rise. A 2015 survey revealed that about 92% of B2B organizations are realizing the potential of account-based marketing approaches which enable them to align […]
Read MoreDigital marketing strategies and practices continue to evolve as new marketing technologies continue to evolve. In 2016, we witnessed a growing variety of technologies and strategies, and the list continues to grow. Here are the trends that we see increasing for 2017: 1. Content Marketing Content will once again emerge as one of the biggest […]
Read MoreLike always, Marketo has always paid attention to what marketers want! Marketo has recently launched its Summer 2016 Release Notes with a slew of new features and notable product upgrades to woo and ready marketers for the next level of marketing tools they are wishing for. To keep marketers and businesses from guessing, Marketo has […]
Read MoreAccount based marketing is buzzing and one of the most trending marketing strategies businesses are narrowing down upon. Simply put, account based marketing is just the opposite of inbound marketing wherein broader number of prospective clients are catered to with broad-reaching marketing campaigns. To the contrary, ABM zeroes in on a defined set of client […]
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