After you have mastered the techniques of campaign planning and executing tactics, it is time to shift your focus on to the next phase which covers how to create relevant and competitive offers, excel in managing ABM databases and add your signature touches to all your ABM campaigns. How to craft tempting ABM offers your […]
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Marketers are now identifying the significance of narrowing down to a limited number of high-value accounts instead of too many accounts. As per recent survey findings on ‘ABM Command Center’ by SiriusDecisions, around 91% of marketers heavily rely on account-based marketing – hence, the competition in vying for the highest-value accounts and the revenue pie […]
Read MoreOne of the most discussed and debated topics on marketing prediction is whether Sales Development Reps (SDR) should be reporting to marketing teams. Companies that are investing in account-based marketing approaches felt the need to bring marketing, sales and SDR functions together to create perfectly aligned teams for achieving mutual business goals – improving engagement […]
Read MoreThe rate of adoption of Account-Based Marketing (ABM) has been steadily mounting, largely because it is a highly effective approach that aligns sales and marketing teams in landing high-value, profitable target accounts. ABM requires marketers to narrow down their marketing efforts to specific, targeted accounts that are specifically identified, in order to yield greater revenues […]
Read MoreIn digital marketing, hot marketing trends come and go. One of the top trending marketing approaches – and one that appears to be here to stay – is account-based marketing. With the number of people and ever more complicated hierarchies of decision makers in businesses, the odds of getting connected to any of them via […]
Read MoreThese days, importance of account-based marketing is hard to ignore in the B2B marketing field in achieving revenue growth. But, marketers who are solely relying on ABM strategies with no attention paid to other marketing strategies could be making a serious mistake. Especially if they have not tapped the potential of targeting, educating and personalizing […]
Read MoreAccording to the survey on ‘Sales and Marketing Sentiment’ by CallidusCloud, about 84 percent of companies have their marketing and sales teams not synchronized. Lack of coordination hinders B2B marketers and sales professionals in accessing insights from both teams and they cannot measure their performance, contribution in closing of a deal, and overall success of […]
Read MoreBy nature, all marketers, salespeople, and businesses love the R-word (Revenue). The higher it grows, the wider they smile at themselves. Sweet, ain’t it? And the recent marketing strategy which is bringing marketing and sales teams together with strengthened alignment approaches is account-based marketing (ABM). No wonder why 92 percent of B2B marketers globally think […]
Read MoreThe term account-based marketing (ABM) is one of the most popular buzzwords in marketing world. ABM allows marketers to coordinate with the sales team and other functional teams that interact with client accounts. ABM strategies are a paradigm shift from the mass marketing techniques to make marketing approaches more personalized and tailored to the clients’ […]
Read MoreIn the B2B marketing space, buyers make careful purchase decisions based on in-depth information, tips, updates, videos, product reviews and with the help of many other resources they seek online. This leads directly to the necessity of content marketing, which helps marketers to attract, grow awareness, interact and engage, convince and convert, and retain new […]
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