account-based marketing program

April 17, 2017
Account Based Marketing Marketing Automation
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Perfect Recipe for ABM: 6 Steps to Account-Based Marketing Success

Are you planning to migrate marketing resources to account-based marketing? ABM gives these large clients just what they want – personalized services and deeper engagement. Account-based marketing strategies are more effective for a business when it is targeting larger customers with specific customized services and more personalized communications. That’s why the key to achieve success […]

March 27, 2017
Account Based Marketing Marketing Automation
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3 Ways Data-Backed ABM Programs Bring More Sales

There is no question: clean data is foundational to an ABM program. The concept of account-based marketing (ABM) is tied to the use of data, analytics, marketing insights and predictions. Right from the start, whether identifying the high-value accounts, adopting ABM strategies to target accounts, monitoring activities, optimizing campaigns, or tracking and measuring revenues – […]

Tag: account-based marketing program

Perfect Recipe for ABM: 6 Steps to Account-Based Marketing Success

3 Ways Data-Backed ABM Programs Bring More Sales