Tag: A/B testing

5 Dimensions of Performing A/B Testing to Increase Email Marketing ROI
  • Email Marketing
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5 Dimensions of Performing A/B Testing to Increase Email Marketing ROI

A/B testing is pass on the absolute best way you can guarantee that you are getting the most noteworthy ROI with your showcasing effort. Testing helps increment transformation rates, enhance advertising efforts, and duplicate change rates from crusades.  Therefore, it makes your organization more customer driven and productive. As per Forrester, predictable A/B testing rehearses […]

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Power-Tips-to-A-B-Test-Programs-like-a-Marketo-Superstars
  • Marketing Automation
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Power Tips to A/B Test Programs like a Marketo Superstars

A/B testing, also known as split testing, is the process in which two variations of the same marketing campaign are tested on specific channels. The wide range of channels to test may include, but are not limited to, emails, landing pages, websites, mobile apps, social media and other digital advertisements. By testing two versions marketers […]

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