Once again, it’s that time of the year when Spring is in the air and thousands of marketers will flock to the Marketo Summit 2017 in San Francisco. Every year, industry leaders, Marketo application partners and professionals from every corner of the digital marketing world, as well as the brightest speakers and celebrities gather at the Marketing Nation Summit of Marketo. This year, Marketo scores again by drawing together the industry’s best Marketo champions, certified experts, and specialists from all over the Marketo community to motivate and demonstrate the the best Marketo tools and techniques for building engagement and customer relationships.
Here we’ve put together tips and tricks and what to look forward to, the sessions to attend, and how to make the most of your Marketo Summit visit.
Sessions you don’t want to miss
With plenty of sessions to attend, visitors will easily be overwhelmed. That’s why we recommend you check out the agenda well in advance, and make a list of sessions that will be most useful for your marketing and sales teams. Another reason to choose early is so you can reserve your spot before the sessions are filled – follow this link for the list of sessions, and create a shortlist of the sessions you want to join:
1. Account-based marketing:
a. What They Didn’t Teach You in ABM School by Joe Chernov of InsightSquared
b. What You Need To Know For an ABM Strategy That Will Increase ROI, by Craig Rosenberg of TOPO
c. Create an Account-Based Marketing Strategy to Drive Consensus for Complex Sales B2B Buying by Ardath Albee, the CEO of Marketing Interactions.
d. Account-Based Marketing: Yes, It Really is That Good (And Getting Better All The Time) by Megan Heuer of SiriusDecisions
2. Analytics and measurement metrics:
a. Personalization to Individualization: Micro-targeting and Big Data by Michael Fauscette, the chief research officer of G2Crowd
b. Leading in the Era of Digital Data Explosion: People, Process, and Platforms by Adam Singer of Google
3. Customer personalization and relations
a. Embrace Customer-Centric Measurement to Optimize Business Performance by Rusty Warner of Forrester
b. Forrester Reveals the 7 Key Steps to Customer-Obsessed B2B Marketing by Lori Wizdo, the VP B2B marketing of Forrester
c. The Experience When Business Meets Design by Brian Solis, Principal Analyst at Altimeter
4. What CMOs think and what you need to learn from them:
a. Think Like a CMO by Drew Neisser, the CEO of and founder of Renegade
b. Rethinking Marketing: How CMOs are Building Media Companies Within Their Marketing Department by the founder of Content Marketing Institute, Joe Pulizzi.
Other notable sessions you should not miss include –
3 Key Pillars for Potent Content Marketing by international influencer (is it weird if I call him a superstar?), Founder, and CEO Jeff Bullas
Profit Center Marketing: Aligning and Measuring Teams Around Business Impact by Matt Heinz, the founder and president of Heinz Marketing Inc.
The Ultimate “UnBrand”: How Taylor Swift Changed Marketing Forever by Martin Kihn, the VP at Gartner
How Brilliant Marketers Get Bigger Results By Doing Things Their Way by Jay Acunzo, the CEO and founder of Unthinkable Media
Your Marketing Automation Strategy Isn’t Where It Needs to Be by Jay Famico of SiriusDecisions
Clear the Marketo Certification exam
In the midst of all those great sessions, you can also take time out to become an official Marketo Certified Expert (MCE) at the Marketo Summit 2017. You can take the exam right at the event, and avoid the difficulties having to find the time to take the online version. The certification exam is staged right at the event itself. So you can spend more time on how to navigate all the prime Marketo sessions and related events! If you consider yourself not yet ready for the exam, then you can strengthen your knowledge from Marketo champions and already Marketo Certified Experts.
Make the most of your career growth
The Marketing Nation Summit offers great opportunities for boosting your career growth by improving your knowledge in current trends and technologies of digital marketing. With Marketo expanding its engagement platform each year, with tools and technologies galore, visitors and budding Marketo and marketing professionals can really build their expertise by gathering information and advice from the industry experts and Marketo champions. For this, you can attend these –
Champion Smart Bar
The Nation of Nerds
at the Marketo Summit event to enhance your understanding and resolve all Marketo related issues.
Select the right technology
The Marketo Summit is the best time of the year when marketers get access to all the associated applications at Marketo LaunchPoint. These include the best of media engagement, multi channel campaigns, design services, content services, big data, predictive analytics, other analytics and many other services to beef up your Marketo programs and campaigns. The summit brings together all LaunchPoint partners under one roof and enables you to discuss with their developers, designers, marketers and sales professional to understand the effectiveness of each application and their special offers to sign up for.
Don’t forget to network
The Marketo Summit offers a wealth of opportunities to meet, connect and grow your network and make the most of your visit and encounter with the brightest minds and influencers. Let your social feeds flow with Tweets, Instagrams, and stories on your experience, best quotes, picture and video shoots by using summit hashtag “#MKTGNATION”, and be found by like-minded individuals.
Additionally, you can meet people in person, join valuable groups, interact with local user communities, vendors, solution providers, consultants and Marketo employees to expand your network at the summit, much further in person than you can do online. Marketers have reportedly met the best people to work with, the right clients, and employers to work for if you are seeking Marketo job opportunities. Entry level professionals can get to meet with CMOs, VPs or CEOs by connecting with them after listening to their keynotes.
In addition to these perks of attending Marketo Summit 2017, you can also gather first-hand information and user experience of latest product updates of Marketo and Marketo LaunchPartner product updates and additions. Gain familiarity before your competitors lay their hands on new Marketo product updates and other partner application updates through product roadmap display at the Marketing Nation Summit.
And of course, don’t miss stopping by our ShowMeLeads booth (Booth #E856) to meet our eminent speakers as they speak about ABM and other Marketo tools and best practices. You’ll be sure to beef up your Marketo activities and double your ROI.
Follow us on LinkedIn, Twitter (@ShowMeLeads) and Facebook and our speakers Madhu Gulati on LinkedIn and Twitter (@mgulati) and Prash Shenoy on LinkedIn and Twitter @shenoyprash) to stay updated of latest Marketo and ABM updates and winning strategies.