Optimizing marketing campaigns to customer experiences is the most effective way to acquire new customers. But, along with acquiring new customers, it is also important to keep understanding existing customers to foster their needs and build customer loyalty. As per Teradata, around 41% of marketing professionals are reported to use customer engagement insights to optimize […]
Remarkable customer relationships results from a consistent process of developing, understanding and getting to know who they are. Organizations including Google, Amazon and many others, follow the data-first marketing policy as the guiding light to build their business and overall success. So, how do you start planning and practicing ‘customer-first’ policy and putting it into […]
Bad data is detrimental for any marketing program. Even worse, bad data that ranges from duplicate data, incorrect data, broken links, missing files, corrupt files, outdated and invalid data exceed the limit and burden the database and marketing budget. According to an estimate by Sirius Decisions reveal that organizations spend about $100 for data maintenance […]
Periodic data health check is an essential practice to ensure clean data for better targeting, engagement and conversion. Here, we will discuss how to audit data and best practices to follow for data cleansing in order to maintain the quality and accuracy of data and thus, improve your campaign performance, conversion and ROI. If your […]
