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The Marketo marketing automation platform’s objective is to automate almost every aspect of digital marketing, but primarily the communication throughout every customer’s lifecycle. Marketo, however, needs to be utilized in the right way to improve marketing and sales. Due to the art of the possible, and the complications that come with it, it gets difficult […]
Email marketing is one of the most effective channels for any organization to grow. But marketers often face the challenge of actually converting leads into buyers through email marketing. To address this challenge, Google launched Accelerated Mobile Pages (AMP) in 2015. AMP is an open-source framework that helps create fast and smooth-loading web pages that […]
Though one of the most intrinsic parts of digital marketing, lead generation is not the only objective of marketing automation. Lead generation takes time, commitment, hard work, and, more than anything, out-of-the-box ideas to attract prospects. With your prospects changing behavior according to rising competition and industry trends, you will need to create a more […]