MCE is a part of the Marketo Certification Journey. This training has been developed by highly experienced Marketo Certified Experts.
In this course, you will learn about the exam format, and the coaching sessions are geared toward the following key topics:
Day 1:
Module 1 – Welcome
Module 2 – Marketo Programs
Day 2:
Module 3 – Lead Management
Module 4 – Admin & Operations
Day 3:
Module 5 – Insights & Analytics
Module 6 – Personalization
Duration: Six hours of instructor led sessions is required and 2 hours of self study is highly recommended.
Virtual Instructor Led Sessions: The coaching sessions take place over 3 days for 2 hours each day. During the sessions the instructor will guide you through Marketo concepts and advanced features via slides. At the end of the day, you can review the slides and do a practice test.
Live Q&A with a Marketo Expert will be available each day.
Recommended Prerequisites:
Moni is a Marketing Operations Specialist with nearly 15 years of Marketing Technology experience. She has worked with all the major marketing automation companies – Marketo Engage, Eloqua, HubSpot, and ExactTarget, both consulting and direct for B2B organizations. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO/SEM, demand generation process, and website optimization. Moni is an award winner and presenter at both Marketo and Eloqua conferences in the past.