According to a survey conducted by CMO Survey, the budget allocated in marketing has steadily mounted to 11.4% in August 2017 from 8.1% in February 2011. Since consumers are making more purchases online and marketing teams are no longer limited to core marketing activities such as lead generation, advertising, branding, PR, social media, content marketing […]
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According to a survey conducted by CMO Survey, the budget allocated in marketing has steadily mounted to 11.4% in August 2017 from 8.1% in February 2011. Since consumers are making more purchases online and marketing teams are no longer limited to core marketing activities such as lead generation, advertising, branding, PR, social media, content marketing […]
Read MoreLove it or hate it: the fate of your emails (email marketing campaigns) now rests a lot upon their compatibility to target recipients’ mobile devices. With the surge of mobile device usage and types of mobile devices and platforms, email marketers have witnessed steady growth of email open rates on mobile devices, which is estimated […]
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