Tag: MARKETING TECHNOLOGY

martech stack
  • Marketing Operations
  • Comments Off on How to Build a Flawless MarTech Stack for Your Organization?

How to Build a Flawless MarTech Stack for Your Organization?

If you are a marketing operations professional, what is that one important question that is bothering you the most in terms of the roadmap of your marketing strategy? Well, I understand that with the growing amount of people, data, and all that data privacy concerns, you have more than one reason to be worried. But […]

Read More
AI in marketing technology
  • Marketing Operations
  • Comments Off on AI in Marketing Technology – Elements of Artificial Intelligence-Powered Marketing Tools

AI in Marketing Technology – Elements of Artificial Intelligence-Powered Marketing Tools

B2B marketers are finding that Artificial Intelligence (AI) can be variedly applied in their marketing operations. Both machine learning and AI-based marketing tools enable B2B marketers to scale their programs.  The advancements in AI have been continuously evolving ever since 1956 when a group of academics and scientists at the Dartmouth Conference started working on […]

Read More