GDPR - Marrina Decisions

May 30, 2019
Marketing Automation
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5 Marketing Automation Mistakes to Fix so Your US Business is GDPR Compliant

Since May 25, 2018, businesses can be penalized for as much as 4% of their annual revenue if they violate laws set within the General Data Protection Regulation (GDPR). Marketers, especially those focusing on email marketing, need to understand the changes in EU data collection that have been implemented due to GDPR rules and likewise, […]

January 5, 2018
Marketing Automation
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What is GDPR and How Will It Help Marketers Build Customers’ Trust?

Marketers commonly assume and build their campaigns based on the ‘more is better’ notion and they end up sending more emails, more invitations and event registrations to achieve greater re-targeting goals. However, engaging and winning customers’ trust takes on offering utmost personalized experiences based on their needs and respecting their preferred mode of use of […]

Tag: GDPR

5 Marketing Automation Mistakes to Fix so Your US Business is GDPR Compliant

What is GDPR and How Will It Help Marketers Build Customers’ Trust?