Are you giving enough reasons to your subscribers to engage and respond to your email marketing messages? The more personalized your emails appear to be to your targeted audience, the higher the click-through rates and conversion rates your email marketing campaign will achieve. Recent statistics on personalized email conversations will explain the success rates of […]
Read MoreA study conducted by eConsultancy on the impact of and dependency on email marketing campaigns in the last year concluded that email is still considered an essential channel for driving revenue growth. About 73 percent survey respondents have claimed this marketing approach as an “Excellent” or “Good” strategy to generate higher returns on their investments […]
Read MoreNow that you have learned why people are unsubscribing from your email list, here we explain the ways marketers can gain trust and sell products to those customers again. Here are the six types of emails work at their best in this regard. 1. Welcome email The first is the welcome email which initiates the […]
Read MoreAre people unsubscribing from your email marketing lists soon after they are signing up for the newsletters? It’s not time to worry just yet! There are common reasons why subscribers and prospective customers want to unsubscribe, and you are not alone. And there are effective strategies too, to woo and win back customers’ trust, to […]
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