The importance of delivering customer experience is on the rise and has become a crucial area of concern and focus for marketers and business owners. In this post, we will show you preparations you need to take to build a customer journey roadmap that will closely align with your “customer first” marketing objective, to guide […]
Prospects and customers travel through ongoing rising and declining stages of engagement right from the beginning of their very first contact. Because of this, marketers need to adopt data-driven approaches in email marketing instead of sending the same emails to every subscriber in their list. After subscribers enter and engage with a brand on some […]
Prospects and customers travel through ongoing rising and declining stages of engagement right from the beginning of their very first contact. Because of this, marketers need to adopt data-driven approaches in email marketing instead of sending the same emails to every subscriber in their list. After subscribers enter and engage with a brand on some […]
