Account-based marketing begins by selecting accounts that are considered the highest value accounts. These accounts typically have larger numbers of employees and more key decision makers involved. However, with the advent of newer technologies and marketing tools, ABM will soon move out of the realm of larger enterprise accounts and into smaller sized accounts, providing […]
Read MoreIn digital marketing, hot marketing trends come and go. One of the top trending marketing approaches – and one that appears to be here to stay – is account-based marketing. With the number of people and ever more complicated hierarchies of decision makers in businesses, the odds of getting connected to any of them via […]
Read MoreThe term account-based marketing (ABM) is one of the most popular buzzwords in marketing world. ABM allows marketers to coordinate with the sales team and other functional teams that interact with client accounts. ABM strategies are a paradigm shift from the mass marketing techniques to make marketing approaches more personalized and tailored to the clients’ […]
Read MoreThere is no question: clean data is foundational to an ABM program. The concept of account-based marketing (ABM) is tied to the use of data, analytics, marketing insights and predictions. Right from the start, whether identifying the high-value accounts, adopting ABM strategies to target accounts, monitoring activities, optimizing campaigns, or tracking and measuring revenues – […]
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