After you have mastered the techniques of campaign planning and executing tactics, it is time to shift your focus on to the next phase which covers how to create relevant and competitive offers, excel in managing ABM databases and add your signature touches to all your ABM campaigns. How to craft tempting ABM offers your […]
Marketers are now identifying the significance of narrowing down to a limited number of high-value accounts instead of too many accounts. As per recent survey findings on ‘ABM Command Center’ by SiriusDecisions, around 91% of marketers heavily rely on account-based marketing – hence, the competition in vying for the highest-value accounts and the revenue pie […]
One of the most discussed and debated topics on marketing prediction is whether Sales Development Reps (SDR) should be reporting to marketing teams. Companies that are investing in account-based marketing approaches felt the need to bring marketing, sales and SDR functions together to create perfectly aligned teams for achieving mutual business goals – improving engagement […]
The rate of adoption of Account-Based Marketing (ABM) has been steadily mounting, largely because it is a highly effective approach that aligns sales and marketing teams in landing high-value, profitable target accounts. ABM requires marketers to narrow down their marketing efforts to specific, targeted accounts that are specifically identified, in order to yield greater revenues […]
These days, importance of account-based marketing is hard to ignore in the B2B marketing field in achieving revenue growth. But, marketers who are solely relying on ABM strategies with no attention paid to other marketing strategies could be making a serious mistake. Especially if they have not tapped the potential of targeting, educating and personalizing […]
According to the survey on ‘Sales and Marketing Sentiment’ by CallidusCloud, about 84 percent of companies have their marketing and sales teams not synchronized. Lack of coordination hinders B2B marketers and sales professionals in accessing insights from both teams and they cannot measure their performance, contribution in closing of a deal, and overall success of […]
By nature, all marketers, salespeople, and businesses love the R-word (Revenue). The higher it grows, the wider they smile at themselves. Sweet, ain’t it? And the recent marketing strategy which is bringing marketing and sales teams together with strengthened alignment approaches is account-based marketing (ABM). No wonder why 92 percent of B2B marketers globally think […]
The term account-based marketing (ABM) is one of the most popular buzzwords in marketing world. ABM allows marketers to coordinate with the sales team and other functional teams that interact with client accounts. ABM strategies are a paradigm shift from the mass marketing techniques to make marketing approaches more personalized and tailored to the clients’ […]
There is no question: clean data is foundational to an ABM program. The concept of account-based marketing (ABM) is tied to the use of data, analytics, marketing insights and predictions. Right from the start, whether identifying the high-value accounts, adopting ABM strategies to target accounts, monitoring activities, optimizing campaigns, or tracking and measuring revenues – […]
Account-based marketing strategies are gaining popularity in the marketplace — so much so that it can no longer be considered a new concept. With the plethora of so many new kinds of website analytics, social media channels, content management systems, customer relationship management (CRM), various digital advertising platforms, email platforms (both desktop and mobile), digital […]