Webinar – How to Build (And Measure) a High ROI Email Marketing Program and Learn Marketo ABM Secrets

Date – Thursday, June 11, 2020
Time – 11am PST

Things have changed, and the world is more digital now than ever before. From a marketing standpoint, the most important question is: “What now?”

There are multiple channels that have opened up to the new age of marketers. However, marketers are craving new and innovative ways to engage their audiences online, especially with email and ABM.

In this LA MUG webinar our speakers will cover the following:

  • Kate Adams, VP of Marketing at Drift
    • Design Marketo email workflows that people want to engage with
    • Forecast the impact of your email marketing strategy throughout your funnel
    • Drive and measure the ROI of your email marketing program
  • Prash Shenoy, VP of Growth at Marrina Decisions
    • Prerequisites for Marketo ABM
    • Preparing a successful Marketo ABM campaign
    • ABM Action Plan

About the Speakers 

Kate Adams, Vice President of Marketing @

Kate Adams, Vice President of Marketing at Drift, brings more than 15 years of tech marketing experience building strong businesses within different stages and industries. Prior to Drift, Kate led the Demand Generation and Marketing Operations teams at SmartBear where she ran demand generation for a portfolio of more than 20 products. She also led marketing and product for a number of early-stage startups ranging in size and industry from education, healthcare to employee engagement. She is passionate about bringing businesses to life in the hearts and minds of prospects and customers by creating amazing customer experiences across the entire customer lifecycle.

Prash Shenoy, VP of Growth at
Marrina Decisions

Prash Shenoy is a Marketing Technologist and Account-Based Marketing expert who has more than 20 years of technology expertise in B2B demand generation, account-based marketing (ABM), digital marketing, marketing automation platform (MAP), and customer relationship management (CRM).

Prash holds a Masters in Computer Engineering from the University of South Florida and an Executive MBA from Royal Melbourne Institute of Technology. He has led digital strategies for corporations such as Dimension Data, Good Data, Intel, AMD, Google, VMware, EMC, Cisco, Captricity, Xero, and many more.

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