Many businesses work hard to generate and engage larger and larger volumes of leads. This kind of marketing strategy is known simply as lead generation or demand generation. However, this “quantity-driven” methodology has downsides too. The large number of leads does not necessarily translate into what you might call “high-quality” leads. More, organizations that are […]
Read MoreOne of the most discussed and debated topics on marketing prediction is whether Sales Development Reps (SDR) should be reporting to marketing teams. Companies that are investing in account-based marketing approaches felt the need to bring marketing, sales and SDR functions together to create perfectly aligned teams for achieving mutual business goals – improving engagement […]
Read MoreA study conducted by eConsultancy on the impact of and dependency on email marketing campaigns in the last year concluded that email is still considered an essential channel for driving revenue growth. About 73 percent survey respondents have claimed this marketing approach as an “Excellent” or “Good” strategy to generate higher returns on their investments […]
Read MoreThe rate of adoption of Account-Based Marketing (ABM) has been steadily mounting, largely because it is a highly effective approach that aligns sales and marketing teams in landing high-value, profitable target accounts. ABM requires marketers to narrow down their marketing efforts to specific, targeted accounts that are specifically identified, in order to yield greater revenues […]
Read MoreThe “err is to human” applies to email marketers as much as to anyone else. However, every error lends itself to learning valuable lessons and the possibility of making amends, too and sometimes strengthening the relationship beyond what it would have been if the error had not been made). One of these “instant fixes” is […]
Read MoreAre you starting to build a vast Marketo mansion for your various internal organizations? You may find yourself busy etching diagrams and scribbling notes on how to make the most use of diverse blocks in your Marketo mansion. Each of these workspaces and partitions is useful for designing components, marketing activities, analytics and reporting, and […]
Read MoreThe power of a Marketo marketing automation platform is immense and must be used carefully to ensure the security of the system. Marketo administrators need to make a number of decisions on how to assign roles and grant permissions for various types of user roles. The Marketo platform requires admins to exercise caution when managing […]
Read MoreIn digital marketing, hot marketing trends come and go. One of the top trending marketing approaches – and one that appears to be here to stay – is account-based marketing. With the number of people and ever more complicated hierarchies of decision makers in businesses, the odds of getting connected to any of them via […]
Read MoreWhere do exactly email service providers fall short? Where do marketers need to upgrade to a more robust marketing platform? We have outlined some of the factors that may require you to upgrade to marketing automation. What makes an email marketing campaign most engaging? There are five factors that determine engagement level of email marketing […]
Read MoreWe marketers like to play it safe, don’t we? Frequently we only buy or sign up for the things that are most highly recommended by our peers? That’s why social media influencers and advocates play a vital role in how we are influenced, and they also, through their own social media campaigns, are so effective […]
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