Before you head to Marketing Nation Summit 2017, think about the end result you’re looking for. Does that sound backwards? Focusing on your goals will help guide your approach to the Summit experience from the start. Everyone has their own guiding reasons to attend including: Attending dozens of sessions led by Marketo professionals Discovering solutions […]
Read MoreBy nature, all marketers, salespeople, and businesses love the R-word (Revenue). The higher it grows, the wider they smile at themselves. Sweet, ain’t it? And the recent marketing strategy which is bringing marketing and sales teams together with strengthened alignment approaches is account-based marketing (ABM). No wonder why 92 percent of B2B marketers globally think […]
Read MoreThe term account-based marketing (ABM) is one of the most popular buzzwords in marketing world. ABM allows marketers to coordinate with the sales team and other functional teams that interact with client accounts. ABM strategies are a paradigm shift from the mass marketing techniques to make marketing approaches more personalized and tailored to the clients’ […]
Read MoreOnce again, it’s that time of the year when Spring is in the air and thousands of marketers will flock to the Marketo Summit 2017 in San Francisco. Every year, industry leaders, Marketo application partners and professionals from every corner of the digital marketing world, as well as the brightest speakers and celebrities gather at […]
Read MoreIn the B2B marketing space, buyers make careful purchase decisions based on in-depth information, tips, updates, videos, product reviews and with the help of many other resources they seek online. This leads directly to the necessity of content marketing, which helps marketers to attract, grow awareness, interact and engage, convince and convert, and retain new […]
Read MoreThere is no question: clean data is foundational to an ABM program. The concept of account-based marketing (ABM) is tied to the use of data, analytics, marketing insights and predictions. Right from the start, whether identifying the high-value accounts, adopting ABM strategies to target accounts, monitoring activities, optimizing campaigns, or tracking and measuring revenues – […]
Read MoreSelecting the right accounts is a major factor in achieving success with any account-based marketing program. The key objective of account-based marketing is to find high-value accounts which will increase your ROI. Conversely, mapping the wrong list of accounts will waste your resources and efforts and lead you to miss better opportunities. Here we have […]
Read MoreAccount-based marketing strategies are gaining popularity in the marketplace — so much so that it can no longer be considered a new concept. With the plethora of so many new kinds of website analytics, social media channels, content management systems, customer relationship management (CRM), various digital advertising platforms, email platforms (both desktop and mobile), digital […]
Read MoreAccount-based marketing is getting bigger in 2017 – some 92% of B2B marketers reportedly find ABM an “extremely” or “very” important for marketing efforts, and 84% of marketers have claimed that they expect higher revenues from account-based marketing campaigns than from other strategies. However, despite high adoption rates, many marketers and companies are stumbling with […]
Read MoreAs business-to-business (B2B) companies continue to see the importance of strategies that help them achieve both their marketing and sales goals, the adoption of account-based marketing (ABM) is steadily on the rise. A 2015 survey revealed that about 92% of B2B organizations are realizing the potential of account-based marketing approaches which enable them to align […]
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