Marketo Summit 2014- All About Innovation!

This year’s Marketo Marketing Nation Summit was all about INNOVATION as a theme. With new titles like Chief Revenue Officer (CRO) and Marketing Technologist, the Marketers are becoming smarter and have to be innovative. Check out Marketo blog all the details here.

With 6000 people attending this conference is truly mind-blowing. Plus the Partner Summit was so inspiring and motivating where Phil Fernandez shared his vision about the explosive growth expected with all the existing Partners.

Content and marketing automation go hand-in-hand, and marketers are under pressure to create engaging content. In the Marketo Summit this year there were lots of Sponsors in different categories. Innovative Content Marketing and Content Creation were represented by quite a few good ones. All had some unique value to add to much needed ROI. Here are few which you may want to check:

Captora:
Captora offers breakthrough Cloud Marketing Applications. Modern marketers can automatically and intelligently leverage their content to drive pipeline growth across channels. Our Marketing Execution Platform helps you evolve with demand and engage with buyers before the competition.

Oktopost:
Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value of social media, generating new sales and integrating marketing and sales in today’s social-centric marketplace.

With Oktopost, companies can say for the first time: “This new customer came from this LinkedIn post!” or “This Tweet brought us $XXX in sales!” Oktopost enables users to track closed sales back to the originating social media interaction – whether this is a Tweet, LinkedIn post or Facebook update.

Skywords:
Skyword’s content marketing software and services provide all you need to reach and engage your audience with original web content.
Skyword offers the Skyword Content Production Platform, which equips organizations to streamline and automate every step of content creation and publishing.

Uberflip:
Uberflip makes content perform by giving marketers the metrics they need to provide a tailored content experience that coverts leads into customers. Bring all your content into one centralized, responsive and engaging front-end with no programming required!

Kapost:
Kapost makes content marketing easy by managing every step of the process in a single platform.
Kapost is the leading content marketing software platform, organizing content marketing into a structured business process. Kapost manages the entire content marketing process, including planning (persona / buying stages), ideation, production (marketing calendar, workflows and approvals), distribution and analytics. Kapost centrally organizes all your content, no matter what the type, including: emails, landing pages, blog posts, white papers, eBooks, infographics, videos and social media.

KnowledgeVision:
KnowledgeVision starts with assets that already exist in any organization: PowerPoint presentations and the people who know how to tell the story behind those slides. With its easy-to-learn, easy-to-use tools, KnowledgeVision can combine video or audio, PowerPoint, synchronized web links, navigation, and dozens of plug-in widgets to create an unparalleled interactive presentation experience.

Those were some of the insights we garnered from the 3 day exciting event. Have any additional insights you’d like to share? We’d love to hear them in the comments below!