Resources

Get The Latest Updates About Marketing Operations and Industry Best Practices From Our Variety of Knowledge Resources

Being a Marketo Certified Expert

How professionals benefit from Marketo certification? What companies gain from Marketo certified professionals? And the biggest of all – how to crack the Marketo certification? Find the ultimate guide to Marketo certifications and tricks to crack the exam now!

11 Marketo Best Practices

Each Marketo instance is unique and requires fitting practices to get intended results. These 11 best practices cover various proven and effective methods to yield optimum campaign results from diverse Marketo instances. Give them a try!

When to hire Inhouse - Vs Agency for demand generation

What’s the most cost-effective way to build a better Marketo team – hiring in-house or outsourcing to a marketing automation agency? Take a well-informed decision by using this comprehensive comparative study on cost, convenience, team efficiency, and the skillset scope of ROI growth based on your unique requirements.

10 Metric to attract executive attention and proven marketing ROI

How to select the right set of metrics and parameters to prove the marketing team’s efficiency and ROI to C-Suite leaders? This breakdown of 10 metrics, including why and how to implement these metrics is all you need.

The Birth of Responsive Email Templates

The “responsiveness” term refers to the design style that creates an optimized view, improved readability, and appropriate layout on every screen size of different devices. Check out how you can achieve flawless responsive email templates and maximize email delivery, open rates, and engagement from your email marketing campaigns. Download this whitepaper to use it as your go-to responsive email design guide to improving customer targeting efforts.

5 Tips to Master Email Marketing

By implementing strategic approaches in your email marketing campaigns, you can heighten email open rates, improved and timely targeting, and increased revenue from your email marketing investment. In order to do that, you need to understand certain factors and techniques that can help you get the most from your campaigns. In this whitepaper, we have shared five proven effective strategies to maximize your outcome from your email marketing efforts. Find out how many of these you are already practicing and which ones you need to start from today!

7 Tips to increase your Email Open Rate

Email open rates are great indicators to measure the effectiveness of your email campaigns including all major parts of your emails such as subject lines, headers, preheaders, targeted lead segments, email delivery, and overall customer engagement from your targeted audience. This whitepaper demonstrates 7 tried, tested, and proven effective tips and tricks that can actually heighten the outcome from your email marketing campaigns with a significant increase in email open rates, improved subscribers’ interactions, and improved ROI.

8 Tips for Successful Online Events

According to Bizzabo’s data, around 90% of event marketers are planning to reshuffle their investment in virtual events. Platforms like Accelevents, Adobe Connect, The Virtual Show, and others have started giving solutions in the form of webinars. However, hosting virtual events is not an easy nut to crack as broadcasting events via YouTube. Hence, we have outlined the 8 most effective ways to promote and manage virtual events to achieve more registration, attendees, and lead generation from your events. Download this guide and start implementing it on your upcoming virtual events.

Super CMO- Agile Marketing Tactics That Makes a Great Leader

What makes you an agile and expert marketing leader to manage your marketing operations during a crisis? For what major marketing operation disruptions do you need to prepare your marketing team? What are your action plans to manage and boost productivity of your team when work schedules and roles are constantly varying to meet increasing workloads? Download and keep this ultimate Super CMO guide to get detailed guidelines in scaling your operations and minimizing costs without compromising productivity, and the right leadership strategies to handle crises efficiently.

The Ultimate Cheat Sheet for Successful Marketing Emails

Why is email marketing Important? Use this cheat sheet to design and deploy flawless email marketing campaigns and guarantee inbox delivery, optimum email opens, engagement, link clicks, registration, or other desired activities from your email campaigns. All you need to do is download this comprehensive guide and keep it handy to plan actions in every step of your email marketing campaigns, from start to success.

How to Migrate to Marketo from Existing Marketing Automation Program

After receiving numerous queries on why migrate to Marketo as a replacement over the existing automation platform, we decided to create a comprehensive guide to feature all your questions. This whitepaper is an extensive guidebook on everything you want to and need to know about Marketo migration. If you have already decided to go Marketo-way, use it as a handy guide containing best practices and a configuration checklist to ensure successful migration that your team will get the most from your investment. So, full up the form and download it now!

Disruptive leadership strategies during an economic crisis

In this whitepaper, we have talked about leadership strategies to reduce the impact of the current economic crisis. Hence, use this as your crisis management handbook to see why you need to continue your marketing operations during the economic slowdown, how to reassure your customers of delivery and services with honest and empathetic communications. Download the whitepaper to find more tips and tricks plus do’s and don’ts to keep up and run your well-oiled marketing operation to sail through current and future crises successfully.