Email marketing is one of the effective ways of marketing that could improve upon lead generation and enhance online visibility. However, marketers need to have strategic approach to make the campaign work out and bring better returns. One of the ways that is not recommended in this entire process is buying of email list. Indeed, marketers should follow clean and effective ways to build email list. Many people purchase a list of names and email addresses, based on specific information, such as age, gender, topography, etc. Whatsoever be the means of acquiring these lists, it is not considered to be a great idea in email marketing campaign.

Let’s discuss different reasons for which people should beware of list purchases.

The experience will let you know that reputable email marketing providers do not use purchased lists. Indeed, they focus on opt-in email lists that you generate your list of email contacts. It has been proven that companies that don’t use opt-in email lists suffer poor deliverability, on using shared IP address. The email list of one customer might also poison the deliverability of other customers on the shared IP address.

You should always have in mind that a good email list always boosts sale. Unless you are acquiring a company, you would never get a high quality email list. The email addresses on the purchased list have already been shredded by other buyers. The email list that once had value has now been spammed. The email list that is sold off generally diminishes its value with time. So, if someone has a good list, he or she would rather like it to keep with him or her. Imagine, if you would like to sell or share business email addresses of people who have opted to receive email from you?

At the same time, you should never forget that people on the list don’t even know you. Why would they like to accept mail from your side? Don’t forget that purchased or rented emails are scraped from other websites. Recipients do not even know the name of your company. Without doubt, they would mark your mail as SPAM.
Another important reason to stay away from these lists is that it harms your IP reputation and email deliverability. In such cases, the sender is identified as a spammer and thus, the SPAM traps are created to identify spammy activity. It creates email to SPAM trap.

So, do you want to risk the reputation or IP address of your company or get your emails to be SPAM traps? There is no doubt that no one wants to fall into such risks, as rebuilding reputation of brand takes a long time. What next? Don’t buy email lists? Instead follow different practices and strategic approach to build your own. Be Safe!

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