Marketers are constantly developing multi-channel marketing campaigns to reach their target customer. Generally, Marketers tend to focus majority of their attention on websites and include a mobile friendly website design as a beneficial addition. However, with more percentage of users on mobile than ever before and Google’s new mobile friendly algorithm, Marketers need to shift their attention to mobile.

In April, Google announced that mobile friendless will be used as a ranking signal which will affect mobile searches in all languages worldwide. Many are deeming this algorithm update as a “Mobilegeddon” and wondering how this change will impact their business.

But no need to fret, we have all of the details you need to know to survive “Mobilegeddon” and what you need to do to save your website!

Below are some recommendations to ensure your website is mobile friendly:

  1. Avoid common mistakes such as unplayable videos, faulty redirects, blocked JavaScript, CSS, image files, irrelevant cross links, etc. These are often frustrating for visitors and provide a poor search experience.
  2. Use text and formatting that is resizable to the screen size without having to zoom.
  3. Include enough spacing between links so that visitors can easily tap the link.

Have you followed these guidelines and are now wondering if your website is mobile friendly? Take the mobile friendly test.

What configurations does Google recognize and recommend for building mobile sites?

  1. Responsive design is Google’s preferred method for web design. It renders the same HTML code and same URL’s for any device and resizes itself to fit the screen being used.
  2. Dynamic serving design delivers the same URL’s but different version of HTML code depending on device and browser.
  3. Separate URL’s deliver different URL’s and HTML code according tothe users device.

Responsive design is perfect for businesses that are looking to offer a consistent and holistic website experience to users on all devices: desktop, mobile, and tablets. If you are thinking ahead and want to cover your bases for any future updates, responsive web design is the best option.

Dynamic design is an ideal solution for companies that make frequent changes to their websites and adjust display for one device as needed.

Separate URLs are used by businesses who want to manage their mobile site independently. It can be a cost effective solution for small businesses with basic website needs.

ShowMeLeads offers a variety of responsive design and landing page services as well as custom design based on your business needs. Check out our library of responsive designs or ask us about creating your own custom template.

For more information on Google’s mobile search engine rankings or responsive web design contact us.

PhotoShare(3)Content marketing is a crucial component of marketing that can bring your business to new heights. It conveys your company messages at a large scale and introduces lead generation for converting unknown leads to customers. One way marketing campaigns accomplish this is through landing pages which ask for lead contact and demographic information in exchange for useful and relevant content. Now, it depends upon the landing page to grab visitors’ attention. So, a successful marketing campaign also focuses on creating lead capture landing pages thatfurther lead generation efforts.

Let walk through few of the points that could be helpful in capturing leads.

1. Define your campaign goal and target audience

It is important for you to know what you want your campaign to do. Once you are clear with your goal, you can identify target audience and design up your strategy accordingly. It is advisable to focus at existing customer engagement and new customer acquisition techniques to bring up better returns.

2. Define rewards and use content marketing strategy

Rewards generally attract viewers andallow your landing page to capture leads. So, don’t miss out on it. Furthermore, spreading digital content in form of blogs, articles, ebooks, reports, newsletters, etc could be beneficial. Including aCall-to-Action is useful in increasing conversion rates.

3. Define form fields

It is important to focus on the form fields so that prospects do not get frustrated. Don’t try to acquire the entire information in one go. Instead, use progressive profiling technique to get some part of the information at one time. Limit the number of fields and prioritize them strategically for better response.

4. Choose an attractive title

The foremost point that helps grab visitors’ attention is an attractive and relevant title. The title and call-to-action should be relevant enough to help people know about the products or services offered in the first glance. In addition, also check out the message shared on landing page so that visitors may find it useful.

5. Don’t overlook trust elements

Trust is the key to success. Your visitors need to believe you before they engage with your page. Trust elements, like download count, registrations count, social media elements, etc are quite useful.

6. Have an attractive design and layout

The landing page design should be simple and attractive to help users get the right information without confusion. Bullet points are a great way to explain the features or benefits and offer people the needed information in a simple way.

7. Relevant and actionable CTA

Call-to-Action on landing page is critical in letting people know what they need to do to get the next step and how they can do it. Providing a clear CTA will allow them to get to the next step without hassles.

So, don’t you want to capture leads to make your marketing campaign successfuland allow visitors to enjoy easy navigation on your page? Follow these 7 steps and create an attractive landing page that could generate leads to givethe competitive edge to your business.

program-and-compaignMarketing departments can bring your business to new heights and as a result, there are constantly new techniques and tactics surfacing to help Marketers design marketing strategies with dexterity. Marketers need to consider every associated element that could bring up traffic and can provide the magic touch. Videos are one of the elements that are powerful enough to grab viewers’ attention and convey the marketing message effectively. But, there are various challenges that marketers face with integrating video into email nurture campaigns.

The most common questions include whether to embed video directly in the email or to push prospects to landing page? What sort of video content would be valuable to email campaign?

Videos are the powerful and engaging content that drive click throughs. Let’s walk through different ways that could be useful in integrating video into email nurture campaign and drive results.

1. Sharing an interview

The education content is supposed to be valuable content at any stage of pipeline. So, sharing of interview of thought leader is believed to be a great form of content to be shared with prospects. The images used should be of high quality, featuring interview object and providing details about learning for readers. It is also helpful to link the reader to the landing page, rather than embedding the video directly to the email. Every email client might not play videos from the email.

2. Providing teasers ready for upcoming event

Webinars or events are popular lead generating tactics. They serve as a great platform for thought leaderships and knowledge exchange for prospects. Once people sign up for a webinar, you should follow up with emails which share teasers videos to your content. The attendees are likely to get engaged with such videos.

3. Conveying product news

Videos provide remarkable results when you are launching new features of a product, no matter how simple or complex. They convey the message and update customers on the product. Thus,  it is a good idea to provide a link to a video explaining the new feature or products in your email content. If the video is posted on YouTube or other video supporting channels, you can further encourage customers to explore other related videos too.

Above all, email provides an ideal opportunity to include videos for communicating product updates, news and supporting prospects inquiries, etc. At the same time, it is also crucial to make sure to track who clicks and who watches. So, what are you waiting for? Don’t you want to share your videos to your prospects? Integrate videos to your email nurturing programs and enjoy the associated advantages.