Selecting the right accounts is a major factor in achieving success with any account-based marketing program. The key objective of account-based marketing is to find high-value accounts which will increase your ROI. Conversely, mapping the wrong list of accounts will waste your resources and efforts and lead you to miss better opportunities. Here we have […]
Read MoreAccount-based marketing strategies are gaining popularity in the marketplace — so much so that it can no longer be considered a new concept. With the plethora of so many new kinds of website analytics, social media channels, content management systems, customer relationship management (CRM), various digital advertising platforms, email platforms (both desktop and mobile), digital […]
Read MoreAccount-based marketing is getting bigger in 2017 – some 92% of B2B marketers reportedly find ABM an “extremely” or “very” important for marketing efforts, and 84% of marketers have claimed that they expect higher revenues from account-based marketing campaigns than from other strategies. However, despite high adoption rates, many marketers and companies are stumbling with […]
Read MoreAs business-to-business (B2B) companies continue to see the importance of strategies that help them achieve both their marketing and sales goals, the adoption of account-based marketing (ABM) is steadily on the rise. A 2015 survey revealed that about 92% of B2B organizations are realizing the potential of account-based marketing approaches which enable them to align […]
Read MorePeriodic data health check is an essential practice to ensure clean data for better targeting, engagement and conversion. Here, we will discuss how to audit data and best practices to follow for data cleansing in order to maintain the quality and accuracy of data and thus, improve your campaign performance, conversion and ROI. If your […]
Read MoreAccount based marketing is buzzing and one of the most trending marketing strategies businesses are narrowing down upon. Simply put, account based marketing is just the opposite of inbound marketing wherein broader number of prospective clients are catered to with broad-reaching marketing campaigns. To the contrary, ABM zeroes in on a defined set of client […]
Read MoreLet’s say that you have already mastered the art of designing a template, compelling subject line and copy, and discovered the best day and time to send. So, how about taking your email delivery skills one step ahead – and find out what it takes to spam-proof your email. The biggest enemy of an email […]
Read MoreLanding pages are often the first medium of interaction with potential leads and are instrumental in lead generation process. Good landing pages entice potential visitors, deliver what they want, collect their details, and establish thought leadership in your niche. There are other reasons why you need landing pages along with an existing website. What are […]
Read MoreOops! Marketo did it once again as it recently broke the news of its ‘Winter 2016 Release Notes’ on February 5, 2016. With a host of improved and new features under its wing, Marketo will be sure to entice marketers especially who were wishing for new browser support, email clients, enhancements in mobile marketing and […]
Read MoreMany business owners and marketers create killer content and push it to the 10 different digital assets immediately – and then, forget it. Consider this: what if some of the targeted readers and consumers were not online or missed the update when the content was flashed for the first time? Sadly, that’s how many bloggers […]
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