Many businesses work hard to generate and engage larger and larger volumes of leads. This kind of marketing strategy is known simply as lead generation or demand generation. However, this “quantity-driven” methodology has downsides too. The large number of leads does not necessarily translate into what you might call “high-quality” leads. More, organizations that are […]
Read MoreA study conducted by eConsultancy on the impact of and dependency on email marketing campaigns in the last year concluded that email is still considered an essential channel for driving revenue growth. About 73 percent survey respondents have claimed this marketing approach as an “Excellent” or “Good” strategy to generate higher returns on their investments […]
Read MoreIn digital marketing, hot marketing trends come and go. One of the top trending marketing approaches – and one that appears to be here to stay – is account-based marketing. With the number of people and ever more complicated hierarchies of decision makers in businesses, the odds of getting connected to any of them via […]
Read MoreThese days, importance of account-based marketing is hard to ignore in the B2B marketing field in achieving revenue growth. But, marketers who are solely relying on ABM strategies with no attention paid to other marketing strategies could be making a serious mistake. Especially if they have not tapped the potential of targeting, educating and personalizing […]
Read MoreAccording to the survey on ‘Sales and Marketing Sentiment’ by CallidusCloud, about 84 percent of companies have their marketing and sales teams not synchronized. Lack of coordination hinders B2B marketers and sales professionals in accessing insights from both teams and they cannot measure their performance, contribution in closing of a deal, and overall success of […]
Read MoreAre you planning to migrate marketing resources to account-based marketing? ABM gives these large clients just what they want – personalized services and deeper engagement. Account-based marketing strategies are more effective for a business when it is targeting larger customers with specific customized services and more personalized communications. That’s why the key to achieve success […]
Read MoreBy nature, all marketers, salespeople, and businesses love the R-word (Revenue). The higher it grows, the wider they smile at themselves. Sweet, ain’t it? And the recent marketing strategy which is bringing marketing and sales teams together with strengthened alignment approaches is account-based marketing (ABM). No wonder why 92 percent of B2B marketers globally think […]
Read MoreThe term account-based marketing (ABM) is one of the most popular buzzwords in marketing world. ABM allows marketers to coordinate with the sales team and other functional teams that interact with client accounts. ABM strategies are a paradigm shift from the mass marketing techniques to make marketing approaches more personalized and tailored to the clients’ […]
Read MoreIn the B2B marketing space, buyers make careful purchase decisions based on in-depth information, tips, updates, videos, product reviews and with the help of many other resources they seek online. This leads directly to the necessity of content marketing, which helps marketers to attract, grow awareness, interact and engage, convince and convert, and retain new […]
Read MoreThere is no question: clean data is foundational to an ABM program. The concept of account-based marketing (ABM) is tied to the use of data, analytics, marketing insights and predictions. Right from the start, whether identifying the high-value accounts, adopting ABM strategies to target accounts, monitoring activities, optimizing campaigns, or tracking and measuring revenues – […]
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