Before you head to Marketing Nation Summit 2017, think about the end result you’re looking for. Does that sound backwards? Focusing on your goals will help guide your approach to the Summit experience from the start. Everyone has their own guiding reasons to attend including: Attending dozens of sessions led by Marketo professionals Discovering solutions […]
Read MoreOnce again, it’s that time of the year when Spring is in the air and thousands of marketers will flock to the Marketo Summit 2017 in San Francisco. Every year, industry leaders, Marketo application partners and professionals from every corner of the digital marketing world, as well as the brightest speakers and celebrities gather at […]
Read MoreOne powerful tool to leverage in Marketo is tokens. Program tokens are reusable contents that marketers use across multiple assets within a specific program. Tokens dramatically increase the speed of campaign creation by enabling you to easily change asset contents across your different landing pages, emails and smart campaigns. One great example would be a […]
Read MoreOften enough, many marketing campaigns and webinars are targeted across timezones and we often miss out in providing the simple convenience of converting the timezone for our valued audiences. Why not make things easier for them? With just a simple few steps, you could provide this convenience for your targeted audience. 1) Create a text “Find […]
Read MoreInstead of addressing the mistakes commonly made during analysis, I think it’s important to look into the mess you can create even before your analysis begins. In order to properly collect data, there are several things you need to set up a certain way. Some of these considerations are specific to your company, and your data […]
Read MoreIf you are a marketer motivated by increased Return on Investment (ROI), you need to know how to best leverage your people, tools, and processes. Although there are many key steps to this process as a whole, integrating a full-featured marketing automation tool with Customer Relationship Management (CRM) will create the foundation for establishing and […]
Read MoreWe’ve all had some horrible marketing or sales experiences we can reflect back on…the ones where we got annoyed by constantly gated information, the harassing sales calls, pulling our hair out when no one was there to help us with support, too much help when you didn’t need it, being passed along the line of […]
Read MoreLead scoring is a valuable system to make the sales team more efficient through pre-qualification and prioritization, and if done right, can be an unfair advantage in your market. It’s critical to get your scoring model off to a strong start and to develop its accuracy over time. Following are key steps for successful scoring: […]
Read More